Caelus McKeel
Video Game Marketing & Community Management
I'm a social media manager and marketing lead with four years of experience shipping games both agency-side and in-house.I’m available for freelance projects, so let’s work together!
About Me
I've been creating since I could write and had access to the world's slowest laptop— primarily Tumblr roleplay communities and Kingdom Hearts fanfictions, but you'll see my portfolio has been elevated since my humble beginnings.Like most Gen-Z, I grew up in the trenches known as unfiltered access to the internet, which at least made me savvy as far as content creation goes. A few instances of virality, a Bachelor of Science in Communications, and four years of managing my collegiate esports team's social media accounts somehow landed me exactly where I want to be - making great games and making sure great people find them!At my PR agency, Zebra Partners, I've helped launch several games like Ghostbusters: Rise of the Ghost Lord (2023), Skydance's BEHEMOTH (2024), and Cronos: The New Dawn on Switch 2 (2025). Independently, I'm also a proud Employee at OmniMegaSuperCorp working to launch Ledgerbound (2026). And I still dabble with writing games, both as a former Storyloom Writer for Pixelberry and as a current hoarder of Twine drafts! Old habits die hard.In my spare time, I love baking and building LEGO sets or working on my cross-stitch pattern with let's plays or video essays on for ambience.
Ledgerbound
Ledgerbound is an indie narrative-led comedic strategy game developed by OmniMegaSuperCorp and releasing on Steam in Spring 2026. It has been featured in IGN Fan Fest 2025, Steam Next Fest Oct. 2025, and Women-Led Games: The Game Awards Edition 2025.
MY ROLE
I develop and execute Ledgerbound's strategy around TikTok, Instagram, BlueSky, Twitter, Facebook, and Discord. In addition to SMM/CM, I led PR strategy for Ledgerbound prior to partnering with our amazing agency, Mooncat Games.Responsibilities include:
Development of monthly content calendars, including copy and content ideation based on chosen content buckets (characters, comedy, and combat)
Capturing gameplay utilizing OBS
Creating video assets using Adobe Suite (Premiere Pro, After Effects, Photoshop)
Tracking social analytics, key metrics both MoM and during major campaign beats like virtual showcases and events
Developing press releases around major news beats such as Steam Next Fest (October 2025) and Women-Led Games TGAs Edition Showcase (December 2025).
Build and maintain robust list of media and content creators to drive awareness and interest in Ledgerbound
Track media and creator coverage
Scroll to see sample videos!
Skydance's BEHEMOTH
Skydance's BEHEMOTH is an award-winning, gritty, combat-focused VR game developed by Skydance Games and released December 2024 on Meta Quest 2/3/Pro, PlayStation VR2, and SteamVR.
MY ROLE
In addition to my role as an Assistant Account Executive on the PR team for Skydance Games, I served as the game's social media manager with a primary focus on TikTok, Instagram, and Twitter. After taking ownership of social strategy, Skydance Games' channels grew by 10K+ followers (103% increase) with an average, cross-channel engagement rate of 6.5%.Responsibilities included:
Created monthly social media calendars with proposed copy, asset ideation, and workflows across PR agency and Skydance Games
Provided feedback on in-house assets to optimize for social media channels
Analyzed social media metrics to generate monthly reports featuring comparative performance MoM and next steps to stay aligned on KPIs
Coordinated media and creator BCD preview appointments for US/UK media tour
Drafted public-facing materials, including press releases and the official PlayStation blog on BHM
Built and maintained positive relationships with key media outlets and influencers
Staffed launch party in NYC
Scroll to see sample videos!
Ghostbusters: Rise of the Ghost Lord
ROTGL is a co-op arcade shooter developed by nDreams and released October 2023 on Meta Quest 2/3/Pro and PlayStation VR2.
MY ROLE
In addition to my role as the Account Coordinator of the PR team for Sony Pictures VR, I led social media strategy for the title on the official Ghostbusters Twitter account.Responsibilities included:
Managed social media launch and post-launch strategy across Zebra Partners, Sony Pictures Virtual Reality, nDreams, and Sony Interactive Entertainment
Crafted copy in alignment with brand guidelines for Ghostbusters IP
Curated static and video assets for publication
Built and maintained media list covering endemic gaming, entertainment, pop culture, and VR outlets
Vetted and distributed review codes to over 500 press and content creators
Tracked media coverage and delivered timely coverage reports detailing key takeaways, sentiment, and highlight quotes/stories
Supported misc. campaign beats, including the Kinda Funny Games ROTGL Halloween Stream
