Caelus McKeel
25 | NONBINARY | SHE/THEY
SOCIAL MEDIA, COMMUNITY MANAGEMENT, CONTENT CREATION
Community whisperer with several years of experience with startups, community hubs, and publishers/developers in the game industry!
About Me
Howdy! I'm Caelus (pronounced kay-luhs) and I have three years of professional experience crafting personable, compelling narratives through social media, community management, and public relations strategies. Great organizations are a blend of a strong product or service paired with a loving and passionate community; I build the bridge to connect the two!Beyond work, I love to bake, dance, flex my creative writing skills with PUPs (personal unpublished projects), and co-lead a game developer book club known as "All Booked". You can find me making jokes and sharing industry insight on Twitter throughout the day or playing Slay the Spire, Overwatch 2, and Dead By Daylight with friends in the evening.
Community & Socials
From startups to AAA game publishers, I've been entrusted with capturing a brand's voice and building trust between fans and companies. Social and community managers often don multiple hats; my own hats include:
Leading social media campaigns with comprehensive content calendars, copywrite, and asset curation/creation
Brand audits
Media and content creator relations
Graphic design and video editing
Portfolio
Click any image below to be taken to a page that expands on the work done and provides examples!
Zebra Partners
Social media work completed at Zebra Partners, a PR and marketing agency with expertise in the technology and game industries.
Skydance Game's Skydance's BEHEMOTH
Sony Pictures Virtual Reality's Ghostbusters: Rise of the Ghost Lord.
AVALON Corp.'s AVALON.
Kluge Interactive's Synth Riders for Apple Vision Pro.
Mocs Esports
Social media management and graphic design for my varsity collegiate esports program.
Mean Girls - OWEC
Social media announcement and coordinating graphics for "Mean Girls", a competitive team in the Overwatch Empowerment Cup.
Leading social media strategy for Skydance Game's newest VR title across the official Skydance Games channels on Twitter, Instagram, and TikTok.Responsibilities:
Creation of monthly social media calendars with proposed copy, assets, and workflows across all teams
Providing insight and feedback on assets to optimize for social media channels
Analyze data to create monthly reports on the project's performance, key insight based on analytics, and next steps to work towards KPIs
Led social media strategy for Sony Pictures VR's major 2023 title leading up to its release and for post-launch updates on official Ghostbusters social media channels.Responsibilities:
Project management across Zebra Partners, Sony Pictures Virtual Reality, nDreams, and Sony Interactive Entertainment
Crafted messaging that aligned with pre-existing Ghostbusters brand guidelines
Curated static and video assets to accompany copy for social posts
Led social media strategy for AVALON, an interoperable multi-genre MMORPG meant to push game development technology forward and enable players and developers alike to seamlessly create entire worlds to play in. Increased engagement rate to 3-5% for all posts and earned over 1.7k followers.Responsibilities:
Developed, maintained, and executed on a comprehensive social media content strategy
Project management across Zebra Partners and AVALON Corp. for all necessary approvals
Wrote copy and curated static and video assets to accompany copy for social posts
Storyboarded and wrote first version of script for AVALON's announcement trailer
Led social media strategy for Synth Riders launch for Apple Vision Pro across the game and Kluge's Twitter, Instagram, Facebook, LinkedIn, and TikTok. Continue to provide strategic counsel for Kluge's social media channels.Responsibilities:
Wrote copy to coincide with curated assets to announce Synth Riders for Apple Vision Pro to adhere to the game's branding and adhere to Apple guidelines
Keep finger on the pulse of trends, relevant content and creators, and important news beats
Generate ideas and recommend key points for copy as needed for Synth Riders
Recommend relevant content creators as needed for creator relations
Served as the first social media manager and graphic designer for Mocs Esports, a varsity esports program with teams competing in League of Legends, Rocket League, and Overwatch. Raised the accounts' followings to 1.2k+.Responsibilities:
Developed brand identity for Mocs Esports and unique graphics for each team competing
Developed, maintained, and executed on a comprehensive social media content strategy built around teams' schedules
Wrote copy and designed graphic assets to accompany copy for social posts
Designed a team roster announcement graphic, copy, and coordinating team member banners for "Mean Girls", a competitor in the Overwatch Empowerment Cup.
Speaking Engagements
With my lens as a first-gen college graduate, nonbinary, and queer professional, I bring unique perspectives to conversations surrounding the game industry, esports, and marketing and PR professions.I've previously spoken on virtual panels for the*gameHERs (Our Lived Experiences: Non-Binary in the Gaming Industry) and for Women In Games International ("Power Leveling" series). I'm eager to continue to critique, educate, and change our industry to be more inclusive and equitable, both in-person and online!
May 2022. 20+ live viewers.
June 2023. 20+ live viewers.
